Ethical TV

ethical-tv

The Co-operative.tv is a global online website that contains many videos and TV programmes which until now were almost impossible for members and other interested parties to access.

The website which is part of the all-encompassing Ethical.tv will host film clips and programmes about various aspects of The Co-operative Group and its campaigns. It will also host the show reel made for the annual Young Film-makers Festival, which is supported by The Co-operative Group.

Ethical.tv has been created by Hand Up Media, the ethical publishing, media and events company that promotes fair trade and ethical lifestyle issues in positive, stylish and empowering ways to consumers. The site is funded through advertising, and sponsorship.

Patrick Allen, Director of Marketing said: “The amount of interest in The Co-operative since we launched the brand campaign in February has been unprecedented and this groundbreaking initiative is a further demonstration of our leadership position on ethical issues. It will contribute enormously to our increasingly active outreach programme enabling those who want to know more to access a host of information.

“The Co-operative.tv will show our community activity and highlight issues such as Fairtrade. This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum.

“Going forward we will upload other items in order to keep The Co-operative.tv fresh and interesting.”

You can access the site at http://www.co-operative.tv/

Posted on Tuesday, April 14th, 2009 in Campaigns, Ethics and Sustainability, News

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3 Comments. What do you think?

Your comments

  1. Just followed the link to ethical TV – FANTASTIC! This has really helped my Co-op membership to come to life. The films I viewed have help me understand just how much the Co-op is doing to improve our world locally and globally. The work you our doing with the profits of our co-operative activities is helping improve the lives of so many people. Thank you Co-op and congratulation to all Co-operative members and customers for making it all happen.

    by Eddie at 6:18 pm on May 16th, 2009

  2. Hi Eddie, Kedren at CFS here, thanks for the great feedback. I shall pass this on to the team who look after our ethical TV.

    In the past we haven’t shouted about the great work we do, and the blog and new ethical TV site are just two channels where we are really beginning to get these stories out there.

    If there is anything in particular you’d like to know more about, let us know.

    by Kedren at 10:00 am on May 18th, 2009

  3. Dear Eddie

    Many thanks for your very positive feedback to Ethical.TV and delighted to hear has given you a better understanding of Co-operative work that is happening to improve our world locally and globally.

    The Co-operative do so much wonderful work that can now being seen through film on their own dedicated http://www.co-operative.tv.

    Ethical.TV is delighted that the Co-operative are principal sponsors of Ethical.TV and we hope you continue to enjoy both content and the ethos of this new and exciting media channel.

    We value your feedback and hope you can share the website with others.

    Very best and warm wishes

    Tania Pramschufer
    Director Hand Up Media & Ethical.TV

    by Tania Pramschufer at 12:36 pm on May 18th, 2009

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